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Consumers’ evaluation of the BPRACTICES innovative traceability system

In the last weeks, the BPRACTICES team started evaluating the innovative honey traceability system based on QRCode/RFID technology and the web application developed by the research team as one of the project outcomes.

By means of focus groups, the research team collected consumers’ insights to evaluate the web application. This activity is part of the WP7 “”New traceability system” and has been led by the Istituto Zooprofilattico Sperimentale delle Venezie (IZSVe).

The first consumer test was held by the IZSVe research team with 11 honey buyers in Bologna (Italy), on May 20, 2019. The consumers accessed to the web application directly from the QRcode placed on the honey jar. The design of the web application and the information available through the QRCode were deeply discussed and evaluated to identify the weaknesses and the strengths of the traceability system. An additional consumer test has followed, that has taken place in Padua on May 20, 2019.

Finally, in a further evaluation phase which has been scheduled in June, the research team will conduct short face-to-face interviews with honey buyers.